WHAT IS YOUR “SECRET SUPERPOWER?

You have skills. You’ve honed your craft. You feel confident about the work you do and the way you are able to do your work.  And, what you do is not the only reason your people want to work with you. (Spoiler alert: It’s YOU they want to work with!)

Your people love working with you, not just because of what you do, but because of the way you do the work that you do. You may not think what you do is unique, but the WAY you do it is what sets you apart. How do you lean into that and amplify those qualities that make you, well, YOU? 

I like to call this your secret superpower. It’s the Superman hiding underneath the nerdy Clark Kent tie and glasses. It’s the unique lens that you bring to your clients or audience based on your experience, your values, your personality, and your special brand of magic or (magick if you’re witchy like that. It is spooky season after all) 

What is YOUR secret superpower? If you don’t know, try asking your clients or friends. They may see something in you that you can’t see in yourself. It might be the moment they say something like “you are so  much than just a (insert what you do here). We often hide our brilliance because we think it is too egotistical, too bold, or too arrogant. What if you could take all of that away and confidently state your  purpose in your marketing? 

In my work with clients, I often hear things like “you’re so much more than just a website designer. “ That got me curious. What is that “so much more” that I offer. How could I capture that? I like to dig deep in the work I do and with my clients, so I am part coach, part cheerleader, and part website therapist (not to be confused with a licensed therapist, as working with one of those can support you in safely digging even deeper with your mental health). I hold people’s intentions and visions dear. I excavate and get underneath what is obvious, and get to the heart of what you do and WHY you do it so you can boldly share that with the world. 

I’d love to hear what your superpower is. Or, chat with me and I’ll help you get clear on that so you can do your heroic work in the world.