podcasts + interviews
Listen to my podcast appearances here.
Or, if you’re interested in having me be a guest on your podcast, chat with me here.
Embracing Your Whole Creative Self, Writing for Clarity, and the Power of Community
on the Dream Biz Podcast
In this episode of the Dream Biz Podcast, I’m chatting with brand designer and creative coach Bridget Baker. We talk about creativity, experimentation, authentic branding, navigating roadblocks, and trusting your own energy instead of following someone else’s formula.
In this episode, we cover:
Why there are no “wasted” experiences in your creative journey
Building routines that support creativity without forcing it
Letting your personality and uniqueness show up in your brand
What to do when you feel stuck or unsure what to sell
Why collaboration can spark better ideas
Using writing and reflection to navigate business roadblocks
Shifting your mindset by looking for evidence of what is working
Standout Reinventions: She Burned it all Down. More than once. Bridget Baker’s many reinventions.
on the Standout Creatives Podcast
Bridget Baker has reinvented herself so many times she’s started to consider herself an expert in it. Her reinvention journey spans a car accident at 21, a Las Vegas tiger show, five years in a travel trailer, and a writing group she started on a whim that’s almost two years old.
She’s a brand and website designer, a creative coach, and the host of a brand new podcast, The Deep Dig. But before all of that, she was a ballerina, and the story of how she got from there to here is anything but a straight line.
Constraints and Creativity in Branding
on The Marketing Spotlight podcast
From the show notes:
Bridget’s Journey as Brand Designer
Alison and Bridget discussed Bridget's role as a brand and website designer, particularly for therapists, coaches, and consultants. Bridget shared her journey into this field, which began when she realized her work should align with her values. She combined her creative background, organizational skills, and love for visual things to create her business. Alison and Bridget also discussed their shared aptitude for both structured and creative work, which they believe is beneficial in their respective roles.
Constraints and Creativity in Branding
Alison and Bridget discuss the benefits of constraints in creativity, particularly in SEO and branding. Alison shares how SEO provides parameters that inspire her writing, while Bridget emphasizes how limitations can enhance creativity. They explore the challenges of personal branding, with Bridget describing her role as an "excavator" who helps clients discover their unique qualities. The conversation touches on the importance of authenticity in branding and the need to resonate with the right audience, even if it means not appealing to everyone.
Rebranding and Updating Business Strategies
Bridget and Alison discussed the process of reverse engineering and rebranding in the context of business. Bridget, who has experience as a professional organizer, emphasized the importance of identifying what is no longer needed and creating a new foundation for growth. They discussed the potential of updating old content to reflect the current brand and the importance of revisiting advice and recommendations to ensure alignment with current values. Alison agreed with Bridget's suggestions and appreciated the conversation.
Stop Overthinking Your Brand: A Real Talk Guide for Creative Entrepreneurs with Bridget Baker
on the noseyAF podcast
From the show notes:
In this episode of noseyAF, I sit down with brand designer and website strategist Bridget Baker to demystify the overwhelming world of branding for artists and creative entrepreneurs. Bridget shares her journey from professional dancer and choreographer to helping people build authentic brands that actually reflect who they are—not who they think they should be. We dig into why branding feels so intimidating, how to give yourself permission to be yourself online, and why perfection is the enemy of connection. Bridget breaks down the difference between personal and business brands, explains when (and if) you should worry about brand consistency, and shares practical advice for creative people who contain multitudes. If you've ever felt paralyzed by the pressure to have perfectly polished brand photos, matching color palettes, or a "professional" online presence, this conversation is for you.
Permission to Be Messy: Punk Wisdom for Leaders
on the Untamed Leader Podcast
What if real leadership isn’t about being impressive… but being responsive?
In this second Untamed Leader Conversation, Lauri Smith welcomes back Bridget Baker (founder & CEO of Bridget Baker Branding) and Brian Perry (story and authentic communication coach, singer-songwriter) for an intimate, wide-ranging exploration of what it means to lead—and speak—without the cage.
Together, they unpack leadership as stewardship and service, what it means to follow the room (even when it’s “squishy”), and why the most transformational moments often begin in white space, not-knowing, and permission to be messy.
They also name the sneaky ways we get “tamed”—by shoulds, boxes, perfection, even success—and how untaming isn’t a leap straight into wildness… it’s a liminal threshold where you deconstruct, let go slowly, and learn to trust what’s essential.
If you’ve been trying to lead, speak, or build your work the “right” way—and something in you is done performing for the box—this one is for you.
The Group Onboarding Expeirment: What Happens When You Scale Past 1:1
On Here’s What I Learned by Jacki Hayes
Onboarding one client is one thing. Onboarding a group is an entirely different experiment.
In this episode, I’m joined again by Bridget Baker to unpack what really happens when you try to onboard a group program in a way that feels inclusive, clear, and genuinely supportive without turning yourself into a full-time concierge.
Bridget shares what she learned from running her virtual writing retreat, including where things broke down, what surprised her, and how her expectations shifted around tools, timelines, and participant behavior. We talk honestly about Slack resistance, missed emails, manual workarounds, and why “just doing what works for you” often falls apart at scale.
This conversation is about letting go of perfection, designing for real humans with different preferences, and treating your business like a series of experiments instead of a fixed system you have to get right the first time.
Topics covered:
Why group onboarding requires a fundamentally different approach than 1:1 onboarding
The hidden risks of manual processes when managing multiple participants
Designing onboarding that works across different tools, learning styles, and comfort levels
Managing expectations without forcing everyone into the same container
How small onboarding gaps compound in short-term programs
Treating every launch as an experiment you can learn from and refine
Embrace Your Story: How to Build an Authentic Brand That Resonates with Your Ideal Audience
on the Standout Creatives podcast
Key Takeaways:
Your unique story is your greatest asset. Embrace the quirks and let them guide your brand.
Vulnerability creates powerful connections. Don’t shy away from sharing the “imperfections” that make you human.
Your differences are your brand’s superpower. Lean into them and let them shine.
Pricing should reflect your entire creative journey. Stop underselling yourself and start charging what your expertise is worth.
Authenticity trumps perfection every single time. Be yourself, and let everything else fall into place.
Bridget Baker has shown us that authentic branding isn’t just about looking good, it’s about being real, embracing your quirks, and letting your story shine. When you show up as yourself, you build stronger connections and stand out in ways you never thought possible.
breaking the mold: from silent ballerina to authentic speaker
on the Untamed Leader podcast
From the show notes:
In this interactive episode of Soulful Speaking, Bridget Baker, brand strategist and former ballet dancer, shares her transformative journey from communicating through movement to finding her voice after a life-altering car accident. Bridget and Lauri explore the challenges of speaking authentically, overcoming inner critics, and letting go of societal molds to embrace the power of self-expression. Together, they delve into what it means to speak with soul and how stepping into one’s uniqueness can be a game-changer in both life and business.
People Need People Still
On the Wise and Wine Podcast with Jenn Johnson
Bridget Baker's upbringing in a creatively nurturing environment shaped her into being a multifaceted force. From retail and jewelry making and professional dancing, she found her superpower is giving people permission to be themselves. Today, she is the founder and CEO of Bridget Baker Branding, a company dedicated to crafting impactul brands and websites for people who help people. Her work emphasizes amplifying the voices of BIPOC clients and advocates for diversity, equity, and inclusion.
Leading with authenticity, a shaved head, and a bold lip; this minimalist, extroverted introvert who spent time traveling the country in a travel trailer with her husband knows herself very well. She knows the importance of showing up as exactly who you are and opens the door for her clients to do the same.
Oh, and we open with a discussion about how much anxiety is tangled into women’s hair.
The Real Background of Branding
On Katy Calls BS with Katy Miller
How many of you started a brand or website before you even had a business?
How many of you have changed your branding or business since you started?
I would guess everyone said yes.
Branding is involved. There are many moving parts and it often evolves as we grow in our businesses and life.
Check out this episode for the real conversations behind branding with our guest, Bridget Baker. Bridget is a brand + website designer for people who help people. She gives you the permission you need to brand your BIZ the way YOU want to.
Running a Location Independent Business
On Here’s What I Learned by Jacki Hayes
In today's episode, Bridget Baker and I talk about the challenges of conforming to traditional business norms, balancing work and life, and creating personalized processes in your business. We also chat about the importance of giving ourselves permission to operate outside the norms and prioritizing personal comfort over productivity. Bridget shares her experience of embracing location independence and navigating midlife as a web designer.
Topics:
Work-life balance and flexible schedules (03:20)
Traveling full-time and selling her belongings (5:50)
Work environments, productivity, and communication styles (10:55)
Receiving feedback and ego in business (20:30)
Business growth, pivoting, and ageism in the industry (25:27)
Aspirational Clutter
On Medium Lady Talks, hosted by Erin Vandeven
Hello, hi! I'm excited to welcome back Bridget Baker from @bridgetbakerminimalistmojo to chat with me about aspirational clutter. The new season of Medium Lady Talks felt like a great time to kick off some practical tips and thoughtful reflections on clutter and why we "acquire to aspire."
Bridget and I also discuss:
- Brene Brown's new book "Atlas of the Heart."
- Zoodlers and Zoodles (we say this word many times in the episode)
- Do you have any of these items taking up space in your home?
Does your identity need to go to Summer Camp?
On Medium Lady Talks, hosted by Erin Vandeven
Hello, hi! Today's episode features a repeat guest on the pod, Bridget Baker from www.bridgetbakerbranding.com. In this episode Bridget and I talk about fun, play, joy and gratitude and how the small stuff can go a long way to nurture your identity this summer.