Someone clicked on your
Instagram profile.
Now what?
Your pinned posts are designed to be one of the first things that a potential follower sees when they click to view your profile, but so many business owners don’t use this feature to its full potential. If you’re tired of wondering if you’re inviting your ideal people to get to know you further, keep reading!
Let’s get those posts up and pinned on your profile. Introducing …
The Start Here Series, a collaboration between Bridget Baker Branding and Britt Does Social to create custom-designed, strategy-based carousel pinned posts completed from start to finish so everyone who visits your profile knows who you are and how you can help them.
Meet Britt –
Hi! I’m Britt, a content strategist who loves to nerd out when it comes to content planning to get you to your goals. If I’m being honest, seeing pinned posts not being used to their full potential stresses me out a little bit, so Bridget and I decided to work together and solve this problem for coaches and other service providers.
Find out more at brittdoessocial.com.
Meet Bridget –
Hey there, I’m Bridget, a brand builder + creative coach who loves supporting you in being uniquely you so you can show up in your marketing. Marketing on Instagram can be hard, so I’m excited to partner with Britt to bring some strategy to your feed so you can pin those posts and free up the rest of your content.
Find out more at bridgetbakerbranding.com
Whether you’re posting consistently or posting within your limited capacity, pinned posts are an easy way to showcase who you are from the moment someone lands on your Instagram account.
There have been so many times when I have gone to an Instagram account of a business that piqued my interest, but I had to scroll through their entire profile, ancient highlights, and out-of-date links to try to learn exactly what they offer.
~ Britt
Pinned posts feel like a website header for your Instagram account. Cover all the essentials with your pinned posts, like who you are, what you do, and what your values are, so that you can have fun and be creative in your regular feed content.
~ Bridget
Here’s how it works:
You’ll sign up using the link below and pay the first installment. And then celebrate because you’re about to work with two business owners who thrive on collaboration with their clients to make sure their best shines through.
Then, you’ll receive an email with a link to pay the second installment and book your 30-minute strategy call with Britt.
You’ll meet with Britt to work through the strategy and outlines for all three pinned posts. Together on the call, we will build out a Google Sheet with all the details for each post, and then, after the call, Britt will write the captions for you.
Then, you’ll receive a link to book the 60-minute design call with Bridget where you’ll finish off your pinned posts together with custom designs in Canva. Bridget will also help walk you through uploading your posts if needed, because we all know how frustrating Instagram can be.
Who is this for?
The Start Here Series is designed to be a starting point for people who land on your profile to accelerate that know-like-trust factor.
This offer is perfect for:
Coaches who like creating for their Instagram feed, but don’t want to worry about sharing all the details of each offer in every post
A business owner who might be taking an Instagram hiatus but wants to let people know how they can be reached
Service providers going on maternity leave who don’t want to continue posting regularly, but still want to have a place holder to direct traffic towards their website or email inbox
Entrepreneurs going through a rebrand who might want a clear divider between the two visuals on their Instagram feed
People who want to share their values from the very first interaction with a new prospective client to make sure you’re aligned from the start.
A business owner who frequents networking events and wants to be able to say “oh, just check out my pinned posts, they’re always updated” when they direct people to their Instagram.
Start Here Series includes
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strategy
On your call with Britt, she will come prepared with ideas on how to best present your information in the three carousels that you will be planning together. Generally, the three carousels cover who you are, what you offer and what you’re featuring this quarter, but we can pivot to different topics for each post based on the strategy we come up with together.
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design
On your video session with Bridget, she’ll take your strategy and captions you co-created with Britt, to collaboratively design your 3 pinned carousel post graphics. You’ll get copies of these designs to use in your own Canva account so you can publish and pin to your grid.
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collaboration
While Bridget and Britt are two different business owners teaming up for this offer, the collaboration doesn’t stop there. Their processes are all about working WITH you so that the finished product looks and sounds like you created it for yourself.
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finished product
You will walk away with a Google Sheet with the details for each post including a completed caption, as well as a “view only” Canva link that you can copy into your own Canva account to download or make edits down the road.
Since this is a collaborative project between Britt and Bridget, you will make two equal payments each person separately for this offer. When you sign up, you will pay the first installment of $150 to Bridget, and then you will receive an email with a link to pay the second installment of $150 to Britt, and schedule your first call. After that call, you’ll receive the link to sign up for your call with Bridget to complete your project.
Have questions before you purchase?